Queen Latifah Jumps Into The Perfume Game
Queen Latifah is branching out into the fragance business.
Latifah will put out a perfume by Parlux Fragrances in August. It will be called Queen by Queen Latifah and will feature notes of mandarin, jasmine, cognac, Moroccan coriander, and Egyptian musk.
It will bottled in a a ruby-red bottle embossed with a heart and the eau de parfum sprays start at $49 for a 1.7 oz. bottle.
As for why she got into the fragrance business, Latifah says: “Beauty really does start on the inside. It’s like a state of mind, a state of love, if you will. So I see a fragrance as just a natural expression of this state of love: Scent expresses a woman’s confidence and sensuality, it’s how she embraces her body, her mind and her strength.”
She will be featured in the print ads for the scent.
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