Rihanna and Style Media have announced a new competition series, Styled to Rock, that will be executive produced by and star the singer. The hour-long 10-episode series will premiere in 2013 and give 12 up-and-coming designers, hand-picked by Rihanna, the opportunity to create pieces for A-list celebrity.
“Fashion has always played an integral part in my life and career,” said Rihanna. “I am so excited to partner with Style Network and share my creative insight with these 12 designers and give them this opportunity to showcase their work.’
“Rihanna is a trailblazer, a trendsetter and the epitome of style. She has a powerful and unique point-of-view that transcends every aspect of pop culture, including fashion, and is a leading creative force,” said Salaam Coleman Smith, President, Style Media. “On the heels of our successful network rebrand, ‘Styled to Rock’ and Style’s new partnership with Rihanna will reinvent the fashion competition genre, fueling our viewers insatiable appetite for all things style.”
Rihanna is inviting innovative designers who believe that they represent the future of fashion to sign up to be considered for the new competition series at Style’s website, StyleNetwork.com/StyledtoRock. She will personally select the 12 designers who will compete.
Rihanna will also enlist the guidance of top fashion experts to serve as mentors. The competitors will face weekly challenges. Each week’s celebrity guest will determine which designer best achieves their vision and move on to the next week of competition.
This is the singer’s second attempt at a fashion reality show. The first one was in London but fizzled out due to poor ratings.