Beyonce Urged By CSPI To Drop $50-Million Pepsi Deal
The Center For Science In The Public Interest has fired off a letter to Beyonce urging her to reconsider her $50-million Pepsi deal. In the letter [see letter below] to singer, CSPI cites the impact of soda-related diseases on minority communities.
The organizations says “Beyoncé should not let her name and image be used to promote Pepsi-Cola—a product that contributes to obesity, diabetes, heart disease, tooth decay, and other health problems in adults and children.”
In the letter CPSI tells Beyonce:
“You occupy a unique position in the cultural life of this country and are an inspiring role model for millions of young people. Your image is one of success, health, talent, fitness, and glamour. But by lending your name and image to PepsiCo, you are associating those positive attributes with a product that is quite literally sickening Americans.”
CSPI adds that if Beyoncé goes through with this deal with Pepsi she could consider donating the proceeds to a charity as she did with her controversial earnings from performing for Hannibal Gaddafi.