Usher has teamed with Samsung and Huge for a short film inspired by Usher’s single, Looking 4 Myself, to demonstrate the motion control technology in the 2013 Samsung Smart TV. Usher faces an epic battle against a darker side of himself. He discovers that motion is so powerful that it defines what you see, hear and even what you feel.
“Our goal was to create a one-of-a-kind film that brought Usher, a global music icon, together with international technology leader Samsung, to create an artistic and extraordinary digital film experience that people will want to view and share,” said Ross Maupin, Creative Director of Huge. “By seamlessly integrating the Samsung Smart TV into the film starring Usher, we are setting a new standard in viral marketing.”
“The film’s unique concept compelled me to participate in this project, which brings to life the struggles which I sing about in Looking 4 Myself,” said Usher. “The high-quality filmmaking provided me with a brand-new way to creatively express the song’s themes.”