Jay Z has entered the fragrance business launching his first men’s eau de toilette, GOLD JAY Z. It will debut on Friday, November 29th at major department stores throughout the U.S. The mogul created the cologne with Firmenich perfumer Ilias Ermenidis.
According to the press release: Gold Jay Z is “a fragrance that reflects an unmistakable ultra luxurious signature. Inspired by an icon, the white fougere fragrance is perfected through a layered blend of yellow ginger, white cardamom and grapefruit with a hint of blueberry. At the heart, a refined infusion of violet leaf, cypress, lavender and luxurious vetiver with a thread of pink pepper gives a tailored, modern signature. A rich note crafted with golden amber, patchouli, teak and bourbon vanilla give a final shot of gilded sensuality.”
Designed by Jay, the fragrance is in a pure white matte flask with the GOLD JAY Z logo raised and etched in gold. As expressed in the gilded cap, “Power,” “Pride,” “Confidence,” “Strength,” “Success,” and “Courage,” captures the essence of GOLD JAY Z.
The scent will go for: 3.0 oz Eau de Toilette Spray, $70, the 1.7 oz, $55 and the 1.0 oz costs $39.