Jay Z has been hit with a lawsuit for not promoting his cologne, Gold Jay Z. According to a suit filed by the licensing company, Perfumania Holdings Inc, he refused to make celebrity appearances while collecting $2 million in royalties. “Sales of Gold Jay Z have declined considerably because of Jay Z’s and his teams lack of interest in supporting and promoting his own brand.” He is said to have crippled “the emerging brand…all the while collecting a handsome guaranteed minimum royalty as well as Perfumania common stock.”
Gold Jay Z was the best selling celebrity fragrance a year after its launch in 2014, reports the NY Post. Sales however plummeted last year from a projected $35 million to $6.1 million because the rapper was too busy with other projects to focus on the fragrance, the suit says.
Jay Z refused to appear on Good Morning America, turned down a cover story for Women’s Wear Daily and an event at Macy’s to promote the men’s scent, according to court papers. He hasn’t made a single appearance to support Gold Jay Z and was unavailable for meetings about spinoff scents for five months in 2014.
Perfumania wants the royalties back plus another $16 million in damages.