Gabrielle Union has signed with New York & Company, Inc. to be the face of the Company’s 7th Avenue Design Studio and is set to launch her own namesake collection. The 7th Avenue Design Studio is a sub-brand within New York & Company that includes chic dresses, modern suiting, and versatile separates. Gabrielle’s campaign will launch in stores and online as well as in print advertising, digital marketing, and social media.
According to the press release, the 7th Avenue Design Studio collection was largely inspired by her hit show, Being Mary Jane. Gabrielle’s character, Mary Jane Paul, embodies a specific New York & Company customer—the career woman who needs easy and effortless styles that are polished and on-trend.
“Mary Jane’s style reflects power, leadership, and risk taking. She wears classic styles but with a twist, which is why I think she’d definitely shop at New York & Company,” Gabrielle explains.
Gabrielle adds, “I am excited to work with a brand that’s known for embracing diversity and that caters specifically to women—especially women who want to look on-point without breaking the bank. I can’t wait to show everyone what I’ve been working on!”
Greg Scott, CEO stated, “Our customers will relate to Gabrielle. She has worked hard to establish a successful career and is both, aspirational and inspirational to our consumer. Gabrielle’s collection will be unlike anything our customers have ever seen from us. Adding her brand to our portfolio will strongly appeal to our loyal clients and will also attract new customers to our brand. It will be significant to our growth strategy in 2017.”
Look for Gabby’s collection to hit stores in August.
Photos: New York & Company